The Tourism Promotions Board (TPB) Philippines, in partnership with the Philippine Department of Tourism (PDOT) Korea, hosted a familiarization trip from August 17–23, 2025, highlighting Palawan and Cebu’s signature offerings of sun, sea, and culture to strengthen tourism ties with South Korea.
The familiarization trip was joined by nine Korean travel agents, who explored world-class attractions and experiences awaiting South Korean travelers. Delegates explored the UNESCO-listed Puerto Princesa Underground River, enjoyed island-hopping in Honda Bay, and visited premier resorts, eco-tourism attractions, and cultural landmarks. The tour concluded in Cebu which showcased the city’s rich heritage and diverse culinary offerings.
According to DOT’s latest tourism data, South Korea remains one of the Philippines’ top source markets for international arrivals with 903,751 inbound tourists recorded as of September 1, 2025. Through initiatives like this familiarization trip, TPB continues to strengthen partnerships with Korean travel agents and position the Philippines as a premier destination for leisure and cultural experiences.
The Korean Travel Agents Familiarization Tour was made possible with the support of partner hotels and resorts, including The Funny Lion, Astoria Palawan, Four Points by Sheraton Palawan Puerto Princesa, Hue Hotel and Resorts, Microtel by Wyndham Puerto Princesa, Best Western Plus The Ivywall Hotel, and Cowrie Island Resort.
The Tourism Promotions Board (TPB) Philippines aims to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination. As an attached agency of the Philippine Department of Tourism, TPB develops strategic partnerships with private and public stakeholders to deliver unique high-value experiences for visitors, significantly contributing to increased arrivals, receipts, and investments in the country.
TPB PHOTO