Xtep, a leading Chinese performance sportswear brand, has opened its first running club store in Asia at Singapore’s Kallang Wave Mall.
“More than a typical retail outlet, the new store brings together high-performance running gear and community spaces to create a hub for local runners, featuring immersive displays and multi-category presentations that offer a full range of running products,” Xtep said in a statement.
It also provides dedicated services for professional runners, including marathon events, training camps, coaching sessions, and pacer programs. Guided by its strategy of “Professional runners influence mass runners,” Xtep aims to serve both competitive elite runners who help prove product excellence, as well as beginners and running enthusiasts.
Singapore boasts a vibrant and deeply ingrained running culture, supported by a robust calendar of world-class events.
According to Sport Singapore (SportSG), running and jogging consistently rank among the nation’s top physical activities, anchored by events such as the Standard Chartered Singapore Marathon—which draws over 50,000 local and international participants annually—and a growing circuit of community runs.
Capitalizing on this enthusiasm, Xtep has launched its first Xtep Running Club (XRC) store in the region. Designed as both a retail destination and community base, the XRC will host group runs, training sessions, and member events, offering performance footwear for competitive athletes and versatile apparel for training and daily wear. Runners can scan the QR code to join XRC for exclusive events and product experiences.
The running club store is part of Xtep’s effort to connect professional running with everyday participation. It aims to be a place where runners can find gear, receive guidance, share experiences, and feel supported at every stage of their running journey.
XTEP PHOTO