Riding on strong sales of Build Your Dreams (BYD) vehicles in the Philippines in 2025, fueled by the government’s push for electric vehicles (EVs), the Chinese automaker expressed confidence that its premium brand, DENZA, will replicate the same momentum locally.
In a briefing on Thursday, Liu Xueliang, general manager of BYD’s Asia-Pacific Auto Sales Division, highlighted the company’s optimism about its operations in the Philippines, pointing to its success in other countries across the region.
“Across Asia-Pacific, we’ve seen strong momentum for DENZA as more markets embrace premium new energy vehicles. That experience gives us confidence in the Philippines, where consumers are increasingly sophisticated and ready to engage with a brand that combines intelligent technology with refined design and comfort,” Liu said.
He emphasized that DENZA is not meant to directly compete with premium American and European brands but rather to provide additional options for Filipino consumers. Liu declined to give specific pricing details, noting that the formal launch is scheduled for next month.
During the briefing, BYD announced partnerships with three initial DENZA dealers nationwide:
- DENZA Alabang and DENZA Cebu, operated by ACMobility Premium Dealership Inc.;
- DENZA Makati, operated by Harmony New Energy Auto Service (Philippines) Ltd. Corp.;
- DENZA Greenhills, operated by E-Vantage Motors Inc.
Adam Hu, country head of BYD and DENZA Philippines, said the company aims to build its local operations with “leadership clarity and long-term intent.”
“The Philippine market is advancing rapidly and is ready for a new expression of premium,” Hu said.
“Our responsibility as brand leaders is to introduce DENZA in a way that reflects local expectations while staying true to its global standards.”
The company’s entry reflects growing interest in premium EVs in the Philippines, as consumers seek vehicles that combine advanced technology, design, and comfort in a rapidly evolving automotive market.
BYD PHOTO