Online spending in the US reached $44.2 billion during the five-day stretch from Thanksgiving to Cyber Monday, according to Adobe Analytics — an 8-percent increase from last year’s $41.1 billion.
“Cyber Monday reinforced what we saw on Black Friday: consumers are making more purchases with lower values,” said Mark Michelon, President of Accertify. “Accertify’s platform helped merchants absorb this demand while maintaining strong approval rates and minimizing fraud exposure at scale.”
Thanksgiving Day online sales hit $6.4 billion, up from $6.1 billion a year earlier. Black Friday saw record spending of $11.8 billion, a 9-percent increase from 2024. Over the weekend, consumers spent another $11.8 billion, compared to $10.9 billion last year. Cyber Monday remained the biggest online shopping day, with $14.2 billion spent — a 7-percent year-over-year increase.
Adobe Analytics had earlier forecast $43.7 billion in spending for the period, meaning actual sales outpaced expectations.
The Thanksgiving-to-Cyber Monday stretch kicks off the US holiday shopping season, which runs through Christmas and New Year’s Eve and is the most important and profitable period for retailers. The season also serves as a key indicator of consumer confidence and the overall health of the American economy.
PIXABAY PHOTO