An insurance product focused on covering three critical illnesses namely cancer, stroke and heart attack, is now available at an affordable price following its launch Friday.
Bank of the Philippine Islands (BPI) consumer banking head Maria Cristina Go, in a briefing, said the insurance coverage offered by the bank and the BPI/MS Insurance Corporation (BPI MS) is aimed at helping Filipinos address the impact of these serious health risks that normally entail a large amount once one suffers from it.
Dubbed BPI Kaya Care, Go said this product was made affordable so that even those who are 18 years old can purchase it, with a minimum annual amount of P859 for the basic coverage.
“For too long, critical illness insurance has felt complex and out of reach. We wanted to change that. BPI Kaya Care is more than a policy—it’s a partner that helps families focus on recovery without financial strain, support that truly matters when it matters most,” she said.
Account holders or clients diagnosed at an early stage will receive 50 percent of the benefit, while late-stage or major diagnoses receive the full amount.
Go said the funding will help clients address the cost of medications and therapy, if needed.
Citing her experience with family members who suffered from cancer, she said, ”the fear is not the diagnosis itself but the potential inability to secure the necessary treatment that they need.”
“This worry highlights why insurance is nice to have. It is essential to peace of mind. A critical ailment brings enough pain. The family should be able to focus completely on recovery and well-being, not on financial calculations and stress,” she added.
The illnesses covered under BPI Kaya Care are normally “riders,” or additional options with additional fees (for some insurance firms), but Go said their products are not riders but the only coverage under Kaya Care.
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