The continued expansion of the domestic economy prompted the Bounty Fresh Group to aim for 300 more Chooks-to-Go chicken outlets by the end of 2025.
As some stores would also be closing, Bounty Fresh Group chief executive officer Kenneth Cheng said they will end up with about 2,000 — up by 200 from 2024.
Citing data by the Switzerland-based GIRA consultancy and research firm, Cheng said domestic poultry consumption is forecast to rise to 2.5 billion kilos by 2028 from the current 1.5 billion kilos.
“If you multiply that, simple multiplication, by 25 years, our total consumption would be 4.5 billion (kilos). We would be doubling what we would be consuming in the next 25 years. And that’s fueled by not only population growth, but also fueled by increased economic activity, (and) affordability (of meat products),” he said during a briefing in Taguig City on Monday.
With the forecast demand for chicken meat, Cheng said they continue to invest not just in equipment for the farms but personnel as well.
Cheng said they continue to innovate and take advantage of technology to improve production, noting the rising domestic demand, which he said is positioned better compared to global levels.
In the past, the focus was to put up more farms in Central and Southern Luzon but Cheng said in recent years, there are also demand upticks in the Visayas and Mindanao.
He said they tap contract farms to meet their production goals, both for their retail and restaurant business.
In terms of ensuring adequate supply for the Christmas season, Bounty Fresh already increased production as early as the third quarter to meet the annual jump in demand.
CHOOKS-TO-GO FACEBOOK PHOTO